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Showing posts with label work. Show all posts
Showing posts with label work. Show all posts

August 13, 2012

Editing: obsolescence and apathy


Every wage slave cowers under the cloud of potential obsolescence, the fear that changes in technology or economics or consumer behaviour will send us the way of chimney sweeps, tin miners, unicorn wranglers. You may be in some well established profession and think that we’ll always need doctors or accountants but are you sure? Are you really sure?

I work with words. It’s no secret that it’s become considerably harder in the past few years to make cash from writing alone; one EL James doesn’t make a boom. But I don’t just write; I also play with other people’s scribbles, cutting them down to size, shaving off any dangling participles, giving them a little something for the weekend. Even if writers can be persuaded to write for free, very few editors are willing to labour in tedious anonymity unless they’re offered a few shekels. So I was a little nervous when I heard about a software product called Grammarly, which claims to “check your writing for grammar, punctuation, style and much more”; and then relieved to read this piece in The Economist concluding that it’s a bit rubbish, really. Phew.

But of course it’s not technology that’s going to make editors obsolete. We rely not so much on the fact that we know what “literally” and “surreal” and “unique” and “disinterested” really mean, the difference between “which” and “that”, between “infer” and “imply”, where to place that pesky apostrophe; but on other people who don’t know these things, but want to look as if they do. At some point, though, they’ll realise that none of the readers know or care, so why should the writers? And once that happens, editors may as well learn how to sweep chimneys.

May 18, 2012

Birth, school, work, #Klout

After I deployed those Klout-related ramblings, I was wondering why employers and marketers are starting to pay so much attention to a metric that is apparently so easy to manipulate by retweeting gossip about Pudsey the dog or getting on the right side of someone on that bloody Observer list. And I realised that Klout doesn’t really measure the subject’s online influence – instead, it measures the subject’s desire for online influence, even if it’s an ersatz version of the same. Today, in the decadent West, what few jobs there are involve selling the abstract ideas that we call brands, so the ability and inclination to game one’s own Klout score 20 points higher than it really should be is something of a marketable skill, one that potential employers will hope you can apply to the ethereal gewgaws that they’re trying to flog. They know your enormous Klout score is utter bullshit; and they want a slice of that bullshit.

Similarly, there has been much grumbling over the past couple of decades about the increasing pointlessness of examinations. Exams don’t measure what people know about English or maths or physics any more! They just measure how good people are at passing exams! Which is, in fact, entirely what they want to do. Most employers don’t give a toss whether you can calculate the surface area of a sphere or explain why “a slice of that bullshit” is stretching a metaphor just a little too far. Instead, they want to see the alacrity with which you’ll jump over barrels and through hoops of their devising. “Raise our Klout score,” they bellow, and you only need to respond: “How high?”